When fans around the world search for information about their favorite artists, questions about Rauw Alejandro’s age and Rauw Alejandro’s birthday often top the list.
Rauw Alejandro, the Puerto Rican sensation who has taken the Latin music scene by storm, is no exception.
Understanding his age and birthday helps fans connect more deeply with his story, from his early beginnings to his rise as a global music icon.
For many listeners, knowing Rauw’s age adds valuable context to his rapid success and artistic evolution.
Here’s everything you need to know about Rauw Alejandro’s life, career, relationships, lifestyle, and the lasting impact he has had on modern Latin music.
Rauw Alejandro’s Birthday and Age
Born on January 10, 1993, in San Juan, Puerto Rico, Raúl Alejandro Ocasio Ruiz, known professionally as Rauw Alejandro, is currently 33 years old.
His zodiac sign is Capricorn, which aligns perfectly with his disciplined approach to music and performance.
Growing up in the Carolina area of Puerto Rico, Rauw was surrounded by rich musical traditions that would later shape his unique sound.
The name “Rauw” comes from a childhood nickname, which he adopted as his stage persona. Today, he stands among the most recognized singers, songwriters, dancers, and performers in the Latin music industry.
Knowing Rauw Alejandro’s birthday and age provides context for his remarkable achievements at a relatively young age, including collaborations with major artists and multiple award nominations.
Roots That Shaped the Artist
Family has been a major influence on Rauw Alejandro’s artistic development. With a guitarist father and a vocalist mother, he grew up in a home that celebrated creativity and music.
He has frequently credited his upbringing and musically inclined household for shaping his discipline, creativity, humility, and great pride in his Puerto Rican roots, traits reflected in his personality and connection with fans.
Their encouragement gave him the confidence to pursue music professionally, even during uncertain early years. Rauw’s deep cultural roots continue to shape his sound, blending traditional Latin rhythms with modern touches.
This pride in Puerto Rico has helped him echo with audiences worldwide, solidifying his role as a global representative of Puerto Rican talent.
Career Rise: From SoundCloud to Global Stardom
Rauw Alejandro’s rise to fame mirrors the modern path of many breakthrough Latin artists. His blend of R&B, reggaeton, and dance quickly set him apart and propelled him toward global recognition.
A major milestone in this ascent was the massive success of his hit song “Todo de Ti,” which became one of his most iconic global anthems.
His rise reflects the modern journey of digitally driven artists. His talent, musical versatility, and rhythmic creativity propelled him from online beginnings to global fame.
Early Platform:
Started sharing music on SoundCloud, gaining early traction for his smooth vocals and fusion of R&B and reggaeton.
These uploads helped him build an organic fan base before entering the mainstream.
Industry Breakthrough:
Signed with Sony Music Latin and Duars Entertainment, giving him the professional push he needed. This partnership opened the door to collaborations, marketing support, and larger audiences.
First Major Hit:
“Toda” ft. Alex Rose quickly became a streaming favorite, spotlighting his rising potential. The song marked his first true viral moment, signaling a new star in the Latin genre.
Global Turning Point:
“Fantasías” ft. Farruko (2020) introduced him to international listeners and showcased his dance skills. The music video highlighted his choreography-driven identity, setting him apart from other artists.
Worldwide Breakout:
“Todo de Ti” (2021) became a global anthem, topping charts and amassing billions of streams. Its success proved his crossover appeal and cemented him as a global music force.
Album Evolution:
Rauw Alejandro’s official studio albums include Afrodisíaco (2020), Vice Versa (2021), Saturno (2022), Playa Saturno (2023), and Cosa Nuestra (2024).
Cosa Nuestra: Capítulo 0 (2025) is a related companion project, often viewed as an extension of the Cosa Nuestra era rather than a standalone studio album.
Rauw Alejandro Birthday Traditions and Celebrations
Every January 10th, fans worldwide celebrate Rauw Alejandro’s birthday with social media posts, fan art, and playlists of his best songs.
Rauw often thanks fans online, even when he’s busy touring or in the studio, showing his commitment to both his craft and his audience. Fellow artists also share birthday tributes, recognizing his talent and professionalism.
His birthdays have aligned with major milestones; his 28th birthday in 2021 came during the success of “Todo de Ti,” and his 29th followed the release of Vice Versa.
Fans frequently search for Rauw Alejandro’s birthday and age each January, turning his special day into an annual tradition within the Latin music community.
What Rauw Alejandro Owns and His Interests
Rauw Alejandro’s success has allowed him to enjoy a lifestyle that reflects his passions, personality, and artistic identity. From fashion to fitness, his interests showcase his creativity and energy.
- Luxury Cars: Appreciates high-end vehicles; occasionally shares glimpses on social media, reflecting his taste for performance and design.
- Real Estate: Splits time between Puerto Rico and Miami, balancing cultural roots with proximity to major music hubs.
- Fashion Influence: Known for bold, streetwear-meets-high-fashion looks; collaborates with brands and appears at major fashion events.
- Dance & Fitness: Maintains strong physical conditioning and works consistently on choreography for his high-energy performances.
- Tattoos & Expression: Sports several meaningful tattoos that represent personal and artistic milestones.
- Tech & Gaming: Enjoys technology and gaming as a way to unwind during breaks in his busy schedule.
Rauw’s lifestyle reflects his dedication to creativity, movement, and personal expression, qualities that continue to shape his public identity and artistic evolution.
Rauw Alejandro Net Worth and Income Sources
As of 2025–2026, Rauw Alejandro’s net worth is estimated to range between approximately $16 million and $25 million, depending on touring revenue, brand partnerships, and streaming performance.
| Income Source | Key Highlights |
|---|---|
| Touring | Sold-out shows worldwide; high ticket + merch earnings. |
| Streaming | Billions of plays generate major recurring royalties. |
| Brand Deals | Endorsements with global companies boost income. |
| Publishing | Writes/co-writes music; earns long-term royalties. |
| Merchandise | Strong sales of tours and branded products. |
| Music Sales | Albums and singles add steady revenue. |
Rauw Alejandro’s expanding catalog, international tours, and growing commercial presence continue to increase his net worth year after year. His diverse income streams reflect both his artistic classicism and global appeal.
Influence on Music and Pop Culture
Rauw Alejandro’s influence reaches far beyond his personal success. He helped popularize the fusion of R&B and reggaeton, inspiring younger artists to experiment with genre-blending.
His focus on dance and choreography has raised the bar for live performances, pushing others to grow their stage presence.
Achieving mainstream success at a young age, Rauw reflects the evolving music landscape where digital platforms accelerate careers.
Through diverse collaborations, he has connected different parts of the Latin music world and expanded its global reach. His international hits have introduced new audiences to Latin urban music.
Beyond music, his fashion sense and strong social media presence have made him a cultural trendsetter for young fans worldwide.
Final Thoughts
Rauw Alejandro continues to move Latin music forward through creativity, rhythm, and fearless experimentation.
His artistry goes beyond trends, blending sound, movement, and identity into performances that resonate worldwide.
While fans often talk about Rauw Alejandro’s age, what truly defines him is his constant evolution and commitment to his craft.
Each new release reflects growth, ambition, and a deeper connection to his roots.
To stay part of his journey, follow his official channels, stream his latest music, and experience his energy live whenever he takes the stage on tour.
